If you’re into traffic arbitrage, you’ve probably heard of Popunder, Clickunder, Popup and Direct Click. These are some of the easiest and most affordable ad formats that arbitrageurs use en masse. In advertising networks, they are usually combined into one category. The essence of all of them is approximately the same. Ads open in a new window or tab, attracting the user’s attention. Let’s understand how they work, where it is better to use them and how to make money on it.
How do pop ads work?
🔹 Popunder and Clickunder – ads open in a new tab or window, but behind an active window. The user doesn’t notice it at first. Later, the user switches and sees the ad page.
🔹 Popup and Direct Click – ads appear immediately on top of the content, attracting instant attention. Sometimes, they require an action (like closing), but deliver the message instantly.
Example: you go to a website with movies, click “watch online”, and at that moment a tab with ads is loaded in the background. That’s what popunder is.
Why is pop traffic cool?
✅ Cheaper than other formats — compared to teasers and targeted advertising, pop-formats cost pennies. Consequently, you can pour tons of traffic.
✅ Doesn’t annoy users — popunder doesn’t interfere with content viewing because it opens in the background.
✅ Good for different verticals — if you have a massive offer that doesn’t require complex audience warm-up, pop traffic is your choice.
✅ Fast results — launch a campaign. Then, immediately get traffic and first leads.
What are the best traffic providers?
Pop traffic works great in the following verticals:
🔥 Gambling and betting — casinos, betting, lotteries.
📺 Entertainment — streaming services, IPTV, movie sites.
🛍 E-commerce — promotions, discounts, subscription products.
💰 Finance — microloans, credit cards, investments.
🎁 Sweepstakes and nutra — CPA-offers, subscription models.
How to pour pop traffic with profit?
💡 The Right Offers — choose the ones that are designed for a mass audience.
📍 Proper targeting — test different GEOs, devices, and time zones.
🎨 Testing creatives — test which lending or pre-lending goes in better.
🔄 Display frequency (frequency cap) — don’t bore a single user or CR will drop.
📊 Analyze statistics — track from which sites come the best traffic.
If you need cheap traffic in large volumes, try pop advertising. It’s easy to start, converts well to certain offers and is available in most advertising networks. The main thing is to test, analyze and optimize. And if you want to get real working pop traffic, check out YouTarget — we know how to make campaigns profitable! 🚀
