The growth of e-commerce, the rapid development of marketplaces and fintech, demand for iGaming and subscription services, and a primary audience of smartphone users. All of these are key characteristics of Latin America for the performance marketing market.
Just as you can’t step into the same river twice, you can’t approach this region with the same playbook your team created for the Asian market (or with what worked in the U.S.). Language differences, payment habits, competition, and even the perception of advertising messages will get in the way.
We’ve figured out which ad networks and platforms will help you overcome all these obstacles and launch a high-quality campaign in Latin America in 2026. Let’s go!
How We Selected Networks and Platforms
Along with classic ad networks, our selection includes platforms for various tasks—from those that consistently attract leads to those that excel at native advertising and mobile ads, as well as those that partner with retailers.
As a result, we’ve created a map of sources for different verticals, formats, and funnel stages.
Youtarget
In Latin America, it’s not enough to simply choose an ad network and run the same campaign across all regions. The same offer might perform well in Brazil, underperform in Mexico, and fail completely in Chile—simply because of cultural differences that can prevent the audience from interpreting the creative correctly.
Therefore, in addition to access to traffic, it’s crucial for advertisers to be able to quickly test hypotheses. After all, you’ll need to launch different formats, monitor real-time metrics, disable underperforming sources, and scale up those that generate leads, sign-ups, or sales.
Youtarget has emerged on our radar as a versatile platform for performance-based tasks. The platform supports a wide range of formats (such as pop-ups, push notifications, native ads, banners, and video), enabling quick setup, targeting configuration, and real-time performance tracking.
Adsterra
Adsterra, a global advertising network for advertisers and publishers, is a good option for initial tests when you need to quickly check which countries are responding, which formats perform best, how the audience reacts to creatives, and whether the funnel breaks down on the landing page.
The network will be useful for performance campaigns in verticals where volume, launch speed, and the ability to quickly cut off non-performing combinations are important. For example, in entertainment, utilities, dating, sweepstakes, apps, finance, and other areas where advertisers need traffic, testing, and clear scaling logic.
PropellerAds
PropellerAds is suitable for quick tests. The platform works with push, on-click, and social formats, focuses on a multi-channel approach, and promises access to an audience of 1.5 billion users per month.
The platform helps quickly test short funnels. Therefore, it’s worth considering for iGaming, dating, utilities, sweepstakes, apps, subscription services, and other verticals where simple call-to-actions perform well.
AI optimization tools can help you find winning combinations faster and avoid wasting your budget on sources that only look good in the stats.
MGID
When it’s not enough to simply show a user an offer and guide them toward a call-to-action, native formats come into play.
We recommend running them alongside MGID: the platform positions itself as a solution at the intersection of branding and performance—it drives conversions and warms up the audience.
This is useful in verticals where the product needs to be explained first: finance, health, education, and insurance. The platform will do a great job promoting reviews, comparisons, and explanatory landing pages.
Mercado Ads
Mercado Ads is an advertising ecosystem within Mercado Libre, one of the region’s largest marketplaces. This means it has direct access to users who are already searching for products, comparing prices, and reading reviews.
The platform focuses on the entire sales funnel: from brand awareness and initial interest in the product to purchases and post-purchase evaluation.
Mercado Ads is ideal for online stores, electronics brands, home goods, cosmetics, everyday essentials, clothing, auto parts, and other categories where it’s crucial to be right there with the user at the moment they choose a product.
BYYD
The platform helps purchase ads in apps and games, which is particularly relevant for Latin America: a significant portion of the audience here lives on their smartphones—communicating, viewing content, playing games, and using financial services.
The platform will prove effective for promoting mobile services, everyday goods, retail, pharmaceuticals, automotive, entertainment, and fintech.
Zeropark
In Latam, Zeropark can be useful for affiliate campaigns, e-commerce, travel, finance, lead generation, nutra, utilities, and other verticals where advertisers prioritize concrete results over impressions for the sake of impressions.
For beginners, the platform may prove more complex than a typical self-serve network, but teams with testing experience can use it as part of a media mix.
SmartyAds
The platform offers tools for automated ad buying, working with advertisers and publishers, as well as its own ad marketplace.
SmartyAds is a good option for display advertising, video, mobile campaigns, retargeting, brand performance, and initiatives where you need to link brand awareness to measurable results.
What to Consider Before Launching Campaigns in Latin America
First, avoid grouping all countries into a single advertising campaign. Each country has its own version of Spanish (and, in the case of Brazil, Portuguese) and its own culture, which influences how audiences respond to creative content.
Hence the conclusion: don’t skimp on localization. In Mexico, Argentina, Colombia, and Chile, calls to action, discounts, and even common phrases like “submit a request” will sound different. Moreover, each country has a different peso exchange rate, which is denoted by the $ symbol.
Second, start by testing—the offer, geography, format, creative, landing page, and traffic sources. It’s best to start with a small budget, see where conversions happen, and only then adjust bids, expand sources, and scale up.
Don’t forget to look at the metrics. A low CPC looks good in a report, but it doesn’t prove anything on its own. In performance campaigns, CPA, CR, ROI, approval rate, and lead quality are more important.
Sometimes a source with a more expensive click brings in users who actually sign up, make a purchase, or move further down the funnel. Cheap traffic can simply eat up your budget for nothing.
Finally, decide in advance what you consider success. Before launching, it’s best to understand when to pause a platform, what CPA is acceptable, where to set caps, which geos to test separately, and how quickly to reallocate the budget. Otherwise, the campaign turns into reading tea leaves.
In a Nutshell
In 2026, Latin America remains a promising region for digital advertising, with relatively affordable traffic and growing audiences.
Youtarget, Adsterra and PropellerAds are suitable for quick performance tests.
